Benefits of Custom Mobile Application Development for Your Enterprises

Mobile Applications are popular and according to research, “it drives massive revenue potential and helps in connecting with the customers/clients/users.” “Consumers spent $101 billion on apps globally in 2018. This is larger than the global live and recorded music industry, double the size of the global sneaker market, and nearly three times the size of the oral care industry,” says  Danielle Levitas, EVP, Global Marketing & Insights, App Annie.

There are hundreds of generic applications available for various purposes, right from shopping, reading books, to calibration, learning management and more. But many mobile applications now allow the users to create their own profile, customize it based on their interests and make suggestions that match the interests. Enterprises have been following the example and offering custom solutions to their clients, creating a more personalized bond with the target audience.

While Custom Mobile Application Development for Enterprises is often considered to be a budget heavy process, it has its own benefits that make it a good fit for the specific requirements. Here are custom mobile application development benefits for your enterprise.

Customization and Personalization

That is the core benefit after all. A custom mobile application fulfills not just the branding requirements, but also offers a complete experience change to the users. This includes admin backend, communication framework etc. to match it with the organizational goals at any point of time and convey the message to the audience too. Integration of features without impacting the overall functionality of the app, options for personalization etc. are added perks.

Improved Engagement and Increased Productivity

Custom mobile applications are created for the users, and hence are known to improve the level of interest and engagement. As users/customers feel more at ease in interacting with custom mobile applications the efficiency and productivity are known to increase over time. At an enterprise level it means smooth working in integration with technology. Be it a small or organization or big one, the custom application is often created to ease the workload and to allow cross-team accessibility if required. Custom applications also provide the option of scaling up or scaling down when the need arises.

Better Turnover

Better productivity directly indicates better income generation for some enterprises. While for others the custom mobile application may be the means for increased revenue generation. Take for instance, the option of integrating with third-party collaborations can be a value addition for the customers and can also drive further business that generates additional income. Custom mobile development for enterprises allows it to capitalize on such options.

Tackles Security Issues

Data security is one of the primary concerns when it comes to using third party applications at an enterprise level. Custom mobile development eradicates this issue by leaving the security in your own hands. Data can be stored in an on-premise or cloud storage based on the security risks involved. Similarly, the backup for data cuts down the risk of data loss during updates, modifications or device malfunction. In addition, the custom applications can be designed to have multiple levels of authentication to control the accessibility within employees too.

Mobility

While this is a generic benefit of having mobile applications. A custom mobile application in enterprises with higher security offers more freedom of access, anywhere and at anytime owing to the various authentication levels. It can also provide remote access to clients for customization and personalization if need be.

Employee Involvement

Custom Mobile Application Development for your enterprise would ideally involve employees from various departments at least during the initial idea gathering phase. This allow the employees to interact and participate in an enterprise level proposal and hence, raise their own ideas, concerns and collaborate towards the whole process. And the end result would be an application that is really tailor made for the entire organization and not just the IT team.

Customer Satisfaction

A custom mobile application could either be for the employees or the customers. In the former case, custom applications improve productivity and hence influence client satisfaction too. In the latter case, say for instance a custom business solution application would be personalized for the customers, delivering them the right information, services and assistance.

In addition to these, having a custom mobile application gives competitive advantage, improves communication, allows multi-device access, and can withstand the sudden expansion of the organizational demands too. Opting for custom mobile application for the enterprise however requires investment and commitment as the development depends entirely on the kind of information provided or the requirement gathering and analysis. The process may seem time consuming, but the results are often worth it. And if you are in a rush there are several mobile app development platforms that allow create custom mobile applications using the pre set frameworks that can be modified to a certain extent too.

Learn more about why your business needs mobile apps, how custom mobile app development is affordable and why hiring a reliable app development partner is important. Book a FREE consultation with our experts.