“A white label solution is a product developed by one company that other companies rebrand to make it appear as if they had made it.”
When it comes to technology, white label products are typically technology solutions such as Software Solutions, Software Products, Mobile Apps and Technology Platforms. The simple math of going for a White Label solution is to save on development cost, go to market faster with minimum costs and fewer resources. Further, it helps companies concentrate more on branding, marketing, sales & revenues rather than get bogged down by technology challenges. White label solutions can be incredibly beneficial for growth within the business for both start-ups and established businesses alike. As generic products, White Label Products can be easily rebranded, customized, and launched by each company as per their own specifications and suit their target market.
Most brands in the market cannot afford to develop a product from scratch. Therefore, customizing a white label solution is usually the smarter choice for them because they can use technologies that already exist within their industry. The white label company is responsible for all technical issues, support, and maintenance of the solution which is made according to the requirements put forth by the brand. Some reasons why brands implement white label digital solutions are:
- It helps the brand save money and time.
- The business can focus on brand building and enhancing the overall customer experience.
- The brand is planning on entering a market that is new to them and wins over customers in the new segment.
- The brand wants a ‘market-ready’ product that can be launched faster & cheaper.
- The company is small and does not have enough manpower to develop their own solutions.
- The company does not want to take the risk of developing mediocre products; so it takes the help of a solution that has been proven effective.
The reason many businesses are adopting white label solutions is that they are given a ready-made IT solution on which they can fill whatever they think is beneficial for their brand. They do not have to go through countless trial and error sessions just to develop the perfect solution. They already know that the particular product is popular in the market; they just have to advertise it in a way that customers will pick their brand name over someone else’s. Customizing a white label solution, in our opinion, is a smarter and wiser choice. Some of the benefits of white label solutions are:
The brand has full control
The biggest advantage a business has when it utilizes a white label solution is that it gets a ready-made brand built with previously existing software. White label solutions allow the business to create its own unique product. It basically gives the brand full control over all the business aspects of the product without having to compromise on quality.
White Label Solutions are Quick and Easy
Since white label solutions are ready-made, they make the branding of the product very easy. Using a vendor partnership, marketers and advertisers penetrate the market fasters and provide consumers with the product instantly. White label solutions also help the company implement its ideas and customizations quickly and effectively; thus, saving the company a lot of time and effort.
Cost and Time-efficient
When a business decides to build their own product right from the conceptualization to the development, they have to spend sufficient time training existing employees and/or hiring new employees who have experience dealing with that particular solution. Apart from all the pre-production activities such as designing, prototyping, and development; businesses also have to take out the time to bug and A/B testing, position the solution in the market and promote the product. However, when customizing a white label solution, the business gets a pre-designed solution and gets to use the saved time and money for proper research and development. The business does not need to invest large amounts of money into the solution.
White Label Solution lets the company do what they are best at
When a business is cornered into developing a solution that they do not have sufficient knowledge of, they often get results that are mediocre and unsustainable. Customized white-label technology solutions are ready-to-use and capable of generating income immediately. Not only are they ready-to-use, but vendors also take full responsibility for whatever issues or bugs that the product might have.
Strengthens customer loyalty
Customized white label solutions are considered to be dependable and satisfactory because the name of the established IT company is on the products. Customers see their preferred company’s brand name on the solution and associate it with dependability. Thus, customer loyalty is strengthened.
Takes the pressure off
Customizing white label solutions take the pressure off the business because if something goes wrong with the solution, the developers of the solution take the responsibility of fixing those problems. Once the business finds a solution that suits their brand name, it is only a matter of branding and marketing.
Worth the cost
Customizing white label solutions is worth every penny that businesses put into it because it allows the businesses to focus on more important areas of the business. Businesses can provide customers with exceptional white label solutions, maintain a high return of investment, and provide those solutions under their own brand name.
Customizing White Label solutions is an easier, faster and cheaper way for businesses to launch products faster into the market. At a fractional cost of developing an in-house product, companies are able to adopt a mature white label solution and then customize it as per their branding guidelines. Further choosing the right technology partner ensures that there is flexibility in terms of adding more features or modifying existing ones; there is scalability in terms of how many resources are needed before, during and after launch. A company is said to be smarter & wiser if it is saving considerably on Time, Money, Efforts & Resources and adopting & customizing a white label solution allows them to do exactly that.
At QuadLogix Technologies our mix of White-Label Solutions and technology service capabilities is helping clients launch their products faster. We would like to understand your requirements and your vision. To know more about our solutions feel free to CONTACT-US.
QuadLogix is an IT Consulting, Software & App Development organization delivering end to end IT solutions to Enterprises across the globe. Our deep expertise in Technology, our varied experience across multiple industries and our well designed software best practices makes us the preferred IT consultants & development partners for businesses across the globe.
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