As we enter a new era, the market of applications does not show any signs of stopping which is why more and more people have started researching the cost of developing and maintaining an app. Most of the world uses mobile applications for communication, games, lifestyle, business, food, sports, etc. However, for most businesses, creating an app is incredibly beneficial for their overall future.
Here are some benefits of why businesses need apps in 2020
It enhances customer relationships
Developing a custom application for one’s business allows the business to access customer data and receive feedback about the customers’ needs and preferences which helps develop a long-term customer relationship. Applications that are customized according to the business can send out personalized updates that are related to the services and products being offered by the business, all in real-time.
It builds and strengthens audience engagement
This is an incredible advantage of developing an application for businesses. The application helps develop a direct channel between the business and its customers, allowing effective communication.
It improves accessibility
A major benefit of developing a mobile application is that it increases and improves business accessibility. The business can use the mobile application to send out alerts and notifications about new products and services, improved services, etc. This helps the business build a strong connection with their customers and allows for the rapid development of customer loyalty.
It improves efficiency
When businesses spend to create an application, they tend to create one while keeping their needs and customer needs in mind. When a business creates an application, it has the capability of performing diverse functions without the need to create multiple applications. Since these applications are custom-made for the business’s working style, they improve employee efficiency which in turn, increases the return of investment of the business.
Also ready our previous blog on “HOW CAN MOBILE APPS BOOST EMPLOYEE PRODUCTIVITY?”
It builds customer loyalty
In the past, traditional forms of advertising such as flyers, ads, etc. were a surefire way of retaining customers. However, in this day and age, customers are becoming increasingly impatient and they tend to lose focus. Application advertising is a type of technique that helps retain customers while keeping their interests in mind. Applications have the potential and capacity to build strong and robust customer loyalty.
Apart from why businesses need apps, you can also read our previous blog on “BENEFITS OF CUSTOM MOBILE APPLICATION DEVELOPMENT FOR YOUR ENTERPRISES”
By the end of 2020, the number of mobile phone users is expected to reach 7 billion and the number of smartphone users is expected to reach 2.6 billion users. Hence, it is beneficial for businesses to develop a custom application to keep up with the market that is growing day by day. A business will benefit from spending to create a mobile application if it wishes to become an authority in its industry and compete with similar businesses. However, before developing an app, there are some questions that the business must address such as how much does it cost to build an app in 2020.
Seeing as every industry is different, it is important to keep in mind that there is no precise estimate and answering the question ‘how much does it cost to build an app in 2020’. An app developer cannot give a fixed price because the creation of an app depends on many different factors like features, design, app development team location, among other factors.
Therefore, here is a detailed breakdown of each aspect of the app that will determine how much does it cost to build an app, especially in 2020.
Before the app can be created, it has to go through a long process of app idea validation. The developers of the app implement various methods such as competitor analysis, user analysis, and marketing capitalization. The entire process includes market research wherein app developers look at what the competitors are doing, user personas wherein factors such as app size, app UI/UX, features of the app, etc. are taken into consideration, and market capitalization wherein the worth of the app is calculated.
The type of app
The first factor that determines the cost of the creation of the app is the type of app being built. There are many different types of apps and every single type has a different set of features that will eventually determine how much it costs. Some popular and familiar types of apps include social networking apps, e-commerce apps, fintech apps, on-demand apps, etc. The cost of developing the app will change as the industry of the app changes.
The design of the app
Another factor which contributes to the overall costing of the application is the app design and animation. To ensure that consumers utilize the app, it is necessary to focus on app design. The design of the app is determined through wireframing, UI design, and animation.
UI / UX designs play a vital role and to understand in detail please read our previous blog “IMPORTANCE OF UI-UX DESIGN IN ENTERPRISE MOBILE APP DEVELOPMENT”
The platform used to build an app
Two frameworks are used to develop app namely – Native App Development and Hybrid or Cross-platform App Development. The native app development is used to create an app for specific platforms like Android or iOS. It uses programming languages and tools that are either Android-specific or iOS-specific. The hybrid or cross-platform app framework creates an app that can operate on multiple operating systems without drastically changing the code.
To get a detailed perspective of the above frameworks please read our previous blog “NATIVE VS WEB VS HYBRID MOBILE APPS – THE RIGHT WAY FOR ENTERPRISES”
App deployment and maintenance
Once the app is ideated and developed, it has to follow the guidelines of both the App Store and Play Store. Once the guidelines have been followed and approved, the app can go out in the stores. Even well after the app has been deployed, app maintenance is also a necessary aspect to consider when creating an app. App updates, bug fixes, and design changes will also be a part of the costing when a business decides to develop an app.
As we mentioned above, the question ‘how much does it cost to build an app in 2020’ is very difficult to answer because the costing is very subjective. A business should also remember that developing the app is not the only cost they will have to incur; but other costs such as the team, code reuse, etc. will also be a part of the overall costing.
In our previous blog we have also explained the “STEPS TO LOOK FOR WHILE HIRING THE PERFECT MOBILE APP DEVELOPMENT TEAM”
At QuadLogix, our consultants work closely with clients to define their app scope, create an app development roadmap and match app development with allotted budgets. From Startups to SMEs, from Entrepreneurs to Enterprises, clients hire us their preferred App Development partner to deliver mobility solutions
Get in touch with one of our consultants today.
QuadLogix is an IT Consulting, Software & App Development organization delivering end to end IT solutions to Enterprises across the globe. Our deep expertise in Technology, our varied experience across multiple industries and our well designed software best practices makes us the preferred IT consultants & development partners for businesses across the globe.
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